Logo North Melbourne

Monogram logos were popular with cricket and football clubs during the 19th century and early 20th century.
This monogram design featured on official club publications prior to the 1960s

This is the club's official coat of arms and was used alongside the monogram design during the early 20th century up to the 1960s

In 1977 the VFL introduced official logos for the first time. Prior to 1977 logos were generally done by outside companies for sales of merchandise, but were in no way official. All the club's logos were printed on shields and had navy blue top halves to represent the VFL

1983–1984In 1983 the Kangaroo was reversed to face forwards instead of backwards to symbolise the direction the club was heading.

In 1984 the light blue was dropped and the actual club colours of royal blue were adopted on the stripes. This logo lasted till 2001 and was the last of the 'VFL shield' logos to be discontinued by any of the clubs in the AFL

This was the club's secondary logo during the 1990s and by 2002 had been adopted as the official logo. The shield was dropped, the North Melbourne name was removed and more stripes were added. The change was made to coincide with the 'Kangaroos' rebranding of the club after 1998

2007–presentIn May 2005 the club invited fans to have their say on the current logo with a view to updating it. Three important elements for the fans were the retention of the stripes, kangaroo and North Melbourne name to reaffirm the club's commitment to its history. The logo was unveiled in 2007 with the chief executive, Geoff Walsh, describing it as "exciting and progressive, and keeps in line with the clubs core values and future direction."